Czerniawski , D. Richard y Maloney , Michael W. <br/><br/>
Creating brand loyalty :  The Management of Power Positioning and Really Great Adversiting / 
Richard D. Czerniawski y Michael W. Maloney 
 - Kenilworth :  Hudson House,  1999. 
 - 298 páginas :  tablas ; cuadros  19x23cm 
<br/><br/> Incluye Contenido 
<br/><br/>Pre-production. -- Building a Brand Through Power Positioning. -- Managing Really Great Advertising. -- Processes That Work. -- Post-Production. 
<br/><br/> Now there´s a definitive guide to really great advertising - for the client side. Loadede with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing msnsgers to take the leadership role in building power brands that command customer loyalty.  
<br/><br/><label>ISBN: </label>9781587768149 
<br/><br/><label>Dewey Class. No.: </label>658.827