TY  - BOOK
AU  - Evans ,Virginia
AU  - Dooley ,Jenny
AU  - Cassidy ,J.
TI  -  Career paths: Sales and marketing 
SN  - 9781471540462
U1  - 428 
PY  - 2015///
CY  - United States of America
PB  - Express Publishing
KW  - Ventas
KW  - Mercadeo
KW  - Guías
KW  - Inglés - semántica
KW  - Lenguaje y lenguas - Gramática
KW  - Lenguaje y educación
N1  - Incluye tabla de contenido; Incluye glosario; Unit 1. Sales. -- Unit 2. Marketing. -- Unit 3. Types of sales 1. -- Unit 4. Types of sales 2. -- Unit 5. The marketing Mix 1. -- Unit 6. The marketing Mix 2. -- Unit 7. Product details 1. -- Unit 8. Product details 2. -- Unit 9. Distribution and pricing. -- Unit 10. Payment options. -- Unit 11. Costs and profit. -- Unit 12. Describing change. -- Unit 13. Describing benefits. -- Unit 14. The marketing and sales force. -- Unit 15. Product descriptions
N2  - Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies, and consumer behavior
ER  -