Kotler, Philip <br/><br/>
Marketing management :   analysis, planning, implementation, and control /  
Philip Kotler 
 - 8a. ed. 
 - xxix, 801, :   ilustraciones ; 26 cm. 
<br/><br/><label>ISBN: </label>0137228511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GERENCIA<br/>MERCADEO
<br/><br/><label>Dewey Class. No.: </label>658.8