TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management : : analysis, planning, implementation, and control / 
SN  - 0137228511
U1  - 658.8 
PY  - 1994///
CY  - New Jersey : 
PB  - Prentice Hall, 
KW  - GERENCIA
KW  - MERCADEO
ER  -