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Libro GeneralUbicación Física: 658.827
Creating brand loyalty : The Management of Power Positioning and Really Great Adversiting / | |
| Autor: | Czerniawski , D. Richard y Maloney , Michael W. |
| Pié de imprenta: | Kenilworth : Hudson House, 1999 |
| Descripción: | 298 páginas : tablas ; cuadros 19x23cm. |
| ISBN: | 9781587768149. |
| Contenido: | Pre-production. -- Building a Brand Through Power Positioning. -- Managing Really Great Advertising. -- Processes That Work. -- Post-Production. |
| Resumen: | Now there´s a definitive guide to really great advertising - for the client side. Loadede with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing msnsgers to take the leadership role in building power brands that command customer loyalty. |
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
Libro General
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Biblioteca Sede Centro Sede Centro | Colección General | 658.827 / C93c (Navegar estantería(Abre debajo)) | Ej.1 | Disponible (Acceso Libre) | SC01961 |
Incluye Contenido
Pre-production. -- Building a Brand Through Power Positioning. -- Managing Really Great Advertising. -- Processes That Work. -- Post-Production.
Now there´s a definitive guide to really great advertising - for the client side. Loadede with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing msnsgers to take the leadership role in building power brands that command customer loyalty.
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