Trabajos de grado en CDUbicación Física: TPLM 142
Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta / | |
| Autor: | Cervera Dueñas, Nicolás. |
| Otros Autores: | Salazar, Sandra Liliana ( Asesor ) ; Valderrama Barreto, Circe. |
| Pié de imprenta: | Bogotá D.C. : Universidad ECCI, Lenguas Modernas, Facultad de Humanidades, 2017. |
| Descripción: | 36 h. ilustraciones. |
| Tema(s): | |
| Resumen: | This paper explores the feasibility of internationalizing a product from a Colombian company to the U.S. market. The study is developed through the documentary research which provides a general understanding of the current situation on the food market at national and international level. In recent years, the number of exports has gradually increased due to commercial agreements between countries, supporting the internal economy to grow and changing the country's image in the world where Colombia is well-recognized because of its high quality agricultural products. At the same time, it is analyzed two internationalization methods whereby the enterprise could guide to start this process in a foreign market taking into account marketing strategies in order to implement and develop it successfully. |
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
Trabajos de grado
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Biblioteca Sede Principal Archivo Central | Colección de Monografías y Trabajos de Grado | TPLM - 142 (Navegar estantería(Abre debajo)) | Ej.1 | Disponible | T01003 |
Incluye bibliografía
Trabajo de Grado (Profesional en Lenguas Modernas) Facultad de Humanidades Universidad ECCI 2017
This paper explores the feasibility of internationalizing a product from a Colombian company to the U.S. market. The study is developed through the documentary research which provides a general understanding of the current situation on the food market at national and international level. In recent years, the number of exports has gradually increased due to commercial agreements between countries, supporting the internal economy to grow and changing the country's image in the world where Colombia is well-recognized because of its high quality agricultural products. At the same time, it is analyzed two internationalization methods whereby the enterprise could guide to start this process in a foreign market taking into account marketing strategies in order to implement and develop it successfully.
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