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Trabajo de Grado (Profesional en Lenguas Modernas) Facultad de Humanidades Universidad ECCI 2016

This research describes the disadvantages that represent not having a good command and the advantages of having a good command of English language in a graphic design company. We could identify language skills, communication tools and the most relevant cultural aspects necessary while doing business abroad; such as understanding changes of rules and standards use in other countries, the negotiation barriers using a second language and the best ways of communication worldwide as Email or video conferencing. The most important advantage we found is that Iconshock gets more opportunities with foreign clients because their employees are able to communicate using a second language; this is a really important element in business so that each party feel comfortable and at the same time improving the relationship with the client. When the employees not only know how to speak a second language but also about its culture, it helps the company to stay competitive in new markets worldwide and increases its incomes. On the other hand, a company that has business abroad but does not English language and culture control will get inconveniences understanding what the customer wants, in the case of Iconshock; the designs could not be perfects as per the customer request if the employee does not understand exactly what is required as the culture rules from other countries. These disadvantages may help the company to decrease the incomes and the good will with the competence and the market. In conclusion, the use of a second language is essential for a company that works in the international field, as well as the use of good communication tools such as E-mail or video-conferencing to avoid extra costs. As speaking English language is a great advantage, the fact of not speaking it, is also a big disadvantage in business.